This was a project apart of a brand identity system project. The primary portion of this project was actually done behind the scenes as a pretty research and philosophy heavy ideation phase.  The project was to design a Nestle novelty bar to compete-with/re-establish itself against the rise of Whittaker's.  The result my partner and I came up with was a line of Café flavoured chocolate bars to reflect Aotearoa's love for Café culture and inspired by North America's Coffee Crisps (already made by Nestle).