JUICE BOIS
Parkour Collective.
JUICEBOX
In collaborating with the Juice Bois Collective, I had the exciting opportunity to breathe life into their brand through design. Initially anchored by a distinctive 2D juice box, my involvement expanded when they entrusted me to transform this emblematic imagery into an animated 3D model for their video content. The result? An engaging Juicebox animation - a vibrant embodiment of their identity. This creative endeavor allowed me to infuse playful elements of irony, satire, fourth-wall breaks, and a trippy aesthetic. Drawing from my shared experiences with the collective, I curated a design that seamlessly captured their essence while adding an engaging and visually stimulating dimension to their brand narrative.
NAME INTROS
Given the creative reins for crafting name intros in the video, I embraced the opportunity to blend my vision with the project's essence. My approach involves immersing myself in the video's content and music, aligning my designs with my clients' project aspirations. I strongly believe in the balance between cohesive design systems and unique individuality, a principle I tailored specifically for this project. Concurrently, I explored street typography, particularly graffiti, captivated by its typographical challenges and its potential to complement the parkour montage's artistic direction. This exploration led me to infuse a street-inspired aesthetic into the intros, offering a refined design perspective while staying true to the project's vision.
Black and White.
